Flash&Go is an at-home hair removal device from Silk’n that disables hair growth permanently.
It’s been showcased on DRTV spots for years, and has always done well. Recently however, interest in Flash&Go has lost momentum and sales have declined.

After doing some market research, we found that 97% of people were still reaching for a razor on a regular basis.

That’s when we decided to create a multi-media campaign that would target our main competitor – the razor. The “Silk’n not shaven challenge” was born. This national, bilingual campaign showed women that they could finally get rid of their razors forever, while also doing away with their unwanted hair – permanently. And since they wouldn’t be needing their razors anymore, we put them to better use by creating a whimsical font for our headlines.

The results of the campaign? A spike in sales.
The results for women? Permanent hair removal and beautiful skin.